The King of Fruits - Mangoes from Pakistan, arrived in Japan, first shipment on a commercial basis, with major partnership of a billion dollar leading retail chain store AEON Corporation.
As a part of a series of events being organized for celebrating Independence Month, the Embassy of Pakistan in collaboration with FFC Pakistan organized a "Pakistani Mango Tasting Event" in the Event Hall of the Embassy of Pakistan. Japanese people belonging to different walks of life including parliamentarians, diplomats, media persons, businessmen and professional students enjoyed the traditional Pakistani cuisine with not only fresh mangoes but also dishes including mango slices, ice creams, salads, sushi, cakes, curries, smoothies and milk shakes, etc. and highly praised them in terms of its richness and unique taste.
The Mango Mania 2014 in Japan started with a soft launching at the brand new AEON Makuhari Mall last week with simultaneous presentation of the Pakistani mangoes at AEON Stores in Tokyo, Chiba, Nagoya and Niigata prefectures followed by the tasting event in the Embassy of Pakistan. Preparations are also on the way for a soft launching event in AEON stores of Kansai region to strengthen the marketing efforts of the Mission for enhancing mango exports to Japan.
Speaking on the occasion Ambassador Farukh Amil said Pakistan produces a variety of mangoes from May to September. Pakistan has more than 50 varieties of mangoes with different aromas and tastes. Apart from mangoes, Pakistan produces high quality vegetables, fruits and cereals such as Oranges, Apricots, Cherries, and Basmati Rice. He highlighted the determined efforts of the Commercial Wing of the Embassy to introduce Pakistani products to Japan. He hoped that in future more fruits and vegetables would be imported from Pakistan meeting the highest Japanese quarantine and hygienic standards.
Mr. Amir Ghias of FFC, Pakistan thanked the Mission for its untiring efforts towards realizing this goal of marketing Pakistani mangoes to the largest retail chain store in Japan. He informed that with annual production of mangoes exceeding 1.5 million tons and demand growing around the world, the mango growers and the intermediary industries relating to mango has a big potential for growth in Japan, known for its appetite for world class quality fruits and food.
